Ritter to trumpet new LEPs, activation and sustainability ethos at TFWA WE

By Luke Barras-hill |

Visitors to the Ritter Sport stand (Mediterranean Village, N18) at next month’s TFWA World Exhibition & Conference (2-6 October) are being promised a voyage of discovery.

The family owned German confectionery firm arrives in Cannes to showcase the ‘Discover Ritter Sport’ retail activation, which has already run at Zurich and Frankfurt Airports this summer.

A digital screen and sampling installation boasting infotainment content will guide visitors towards their favourite Ritter Sport flavours with the help of brand mascot ‘Don Choco’.

They can also understand more about the brand’s commitment to carbon-neutrality via the ‘incredible journey of Don Choco’ using QR codes.

The Ritter Sport Taste the World Tower is dubbed ‘an ideal gift choice for all chocolate lovers with a passion for new flavours’.


Ritter Sport Managing Director Travel Retail Jan Pasold said: “The Discover Ritter Sport airport activation and brand experience has been a significant investment for Ritter Sport in 2022.

“We have worked very hard to bring together the key elements that the company stands for, notably the 30 years of sustainability that is embedded within the DNA of our brand and the quality of our chocolate, which uses only the very best ingredients.

“We have seen great success with our recent activations in Zurich and Frankfurt; the campaign reach has far exceeded our expectations.

“Our goal remains to roll out this holistic activation, working with key retailer and airport partners and we want to spread the word about Ritter Sport with the help of Don Choco telling our story around the world.”

Elsewhere, Ritter Sport will spotlight new launches at Cannes following its design and packaging relaunch in 2021.

Ritter Sport’s ‘Taste the World’ Limited Edition 100g bar will launch as a travel retail edition for the first time in 2023.

The all-new Taste the World Tower features five x 100g Ritter Sport Limited Edition square bar varieties in a colourful gift box sporting the travel-inspired design concept of Taste the World.

Contained in the tower are three ‘exotic, tropical and flavourful square bar varieties that offer a taste journey around the world’, said Ritter Sport.

The varieties are: ‘Hola amigos’, Crispy Banana; ‘hi there’ Salted Caramel; and ‘buenos dias’ White Mango Passion Fruit.

Meanwhile, Ritter Sport is extending the Ritter Sport Mini Tower range in 2023.

The Ritter Sport Taste the World Tower ‘is an ideal gift choice for all chocolate lovers with a passion for new flavours’, notes the company.

“Ritter Sport has been providing bright splashes of colour in the confectionery landscape since the 1970s and has been committed to sustainable cocoa farming since the 1990s,” added Pasold.

“We are steeped in family tradition, but we never stop innovating and never stop progressing. This year in Cannes, our stand will perfectly reflect our commitment to travel retail and our passion for sustainable progress. We are very much looking forward to welcoming our customers, friends and colleagues to our stand at TFWA WE this year.”

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