Luxury Japanese beauty brand Sensai will present its new strategy to the DF&TR industry at TFWE in Cannes this October.

Sensai, a part of the Kanebo Cosmetics (Europe) Ltd. portfolio under the KAO Group Cosmetics Business, is available in more than 19 airports and onboard 27 ferries and has an aspiration to grow its travel retail footprint further in the coming years.

Its brand concept emphasises a specialism in skincare that combines the philosophy, sensibility and aesthetic of Japan.

JAPANESE RITUAL

Using a rare and unique Japanese ingredient called Koishimaru Silk once reserved for the imperial family, the brand concept builds in the Saho skincare ritual that is inspired by prescribed Japanese tea ceremonies for a ‘flawless complexion’.

Sensai is currently sold in more than 40 countries with a particular concentration in Europe.

As a long-selling and popular Japanese brand, Sensai has enjoyed dynamic development throughout EMEA and Asia and has introduced its new brand concept ‘The Sense and Science of Japan’ and Absolute Silk line.

Later this Autumn, it will debut in Tokyo and expand to Narita Airport and Korea’s duty free market.

“The GTR market is perfect for Sensai as the brand’s awareness as an authentic, luxurious Japanese company benefits from the increasing demand from European, Middle Eastern and Asian travellers, enabling a focus on top doors visibility, customer care and innovation through cutting-edge technology,” said the brand.

Among Sensai’s products is the Ultimate series, which launched in 2013.

The brand is adding to this with three skus: a luxurious cleansing oil, creamy soap and a micro lotion.

Sensai will share its new brand strategy at Hôtel Barrière Le Majestic Cannes (suite Riviera).