SKYlink diversifies product portfolio with new jewellery brand Marlay

By Trbusiness Editor |

SKYlink Marlay jewellery display

Marlay jewellery has secured its first airport and inflight listings.

Hamburg-based travel retail distributor SKYlink has expanded its jewellery portfolio with the addition of Marlay – described by the company as the ‘little sister’ of its popular Haus of Dietrich brand.

Marlay, introduced to the trade at this year’s TFWA World Exhibition in Cannes, features a wide selection of colourful and affordable necklaces, bracelets and earrings. It has already secured its first airport and inflight listings. Inflight sets and GTR exclusives are available.

SKYlink Co-founder and Haus of Dietrich Founder Thomas Wesch commented: “Marlay was born as the little sister of Haus of Dietrich because we wanted to expand our vision in terms of designs, target audience and affordability.

“What started with the creation of a couple of colourful beaded necklaces led to a brand that offers a diversity of styles and materials for young consumers who do not want to spend a fortune on a piece of jewellery. This is the reason many of our customers are purchasing Marlay pieces as a gift or holiday souvenir.”

Marlay incorporates three collections – Ibiza, Urban and Cruise – all of which carry average retail points of €45/US$48.

Marlay jewellery Haus of Dietrich SKYlink

Marlay – a sister brand to Haus of Dietrich – targets younger consumers with its colourful, affordable pieces.

Ibiza features colourful pearl and bead pieces, with a focus on matching necklaces and bracelets and ‘mix-and-match’ options. Urban offers heavier, edgier styles and textures, complete with big links, chunky chains, curb chain elements and layering pieces. The Cruise collection embraces a maritime theme, combining shells, pearls and stars with heart and sun details.

Marlay was presented in Cannes after a year of extensive development. “It was definitely an eye-catcher and sparked a lot of interest,” noted Brand & Communications Manager Hannah Lindig, who added that Munich Airport executives immediately requested to add it to their shop-in-shop assortment.

Other shop-in-shop concept discussions are ongoing with Gebr. Heinemann and other leading travel retailers. Within the inflight sector, Marley has already secured listings onboard Condor, TUI, AUA, Vueling, Norwegian, and Kenya Airways.

“Our aim with Haus of Dietrich was to produce less, but of better quality, underlining our commitment to a sustainable future,” Lindig adds. “That of course is continuing with Marlay as we manufacture 100% of our packaging right here in Europe.”

She concluded: “The response to Marlay has been exceptional and we are excited to be expanding our market presence.”

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