In an exclusive video interview – his first with the trade press since being elected TFWA President in December – Erik Juul-Mortensen impresses on TRBusiness the importance of the association being able to evolve and adapt amid the current health crisis, which has resulted in irreversible change to the DF&TR industry.
“The world has changed, so the industry has changed which means the association itself needs to change… The existence of the TFWA can only be justified as long as it is exceeding the expectations of its members and the industry as a whole,” he said.
During a discussion in which he shared TFWA’s priorities for the coming year, Juul-Mortensen said he hoped face-to-face meetings and trade events will be more commonplace in 2022.
In the meantime, the association will continue to develop its digital offer on the TFWA 365 platform, facilitating virtual engagement between stakeholders. This remains important to business continuity, even when delegates are unable to attend [events] in-person, with TFWA 365 providing essential information and permanent online showcase throughout the year.
TFWA plans to host the TFWA Asia Pacific Exhibition & Conference in May and the TFWA World Exhibition in October this year.
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