Coty is marking the 25^th anniversary of the launch of its Boss Bottled Eau de Toilette with a new premium fragrance: Boss Bottled Elixir.

One bottle of the original Boss Bottled fragrance is sold every four seconds worldwide, according to Coty.

 The most highly concentrated Boss Bottled composition to date, the new scent is described as an elevated interpretation of modern masculinity.

The juice was composed by Annick Menardo, who created the original Boss Bottled signature scent, in collaboration with Suzy le Helley. It opens on top notes of incense and cardamom, leading to a heart of vetiver and patchouli. The base blends cedarwood and labdanum absolute.

The fragrance flacon has been updated with a with a deep black lacquer finish, accented in the centre with a gleaming light, and topped with a brushed gold-coloured cap.

The fragrance face is Australian actor Chris Hemsworth, who is the global face of the Boss Bottled franchise. The campaign theme is centred around wearers finding their inner light, and being their own boss.

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