WHSmith North America expands at JFK with new InMotion store

A new InMotion store will be opening in JFK Terminal 5 on November 18.

WHSmith North America (WHSNA) will be strengthening its footprint at New York’s John F. Kennedy International Airport (JFK) with the opening of a new InMotion store in Terminal 5 on November 18.

The opening reinforces WHSNA’s continued expansion across major US airports and marks a fresh chapter for InMotion, the nation’s largest airport-based electronics retailer. The new location provides a dedicated destination for travellers seeking premium tech accessories and devices from leading brands including Apple, Bose, Beats, Sony and GoPro.

“As we continue to expand our presence within the airport marketplace, WHSmith North America remains committed to elevating the experiences of travellers,” said Huw Crwys-Williams, CEO of WHSmith North America. “Whether it’s headphones for a long-haul flight or a last-minute GoPro before a big adventure, we are excited to open our doors and provide travellers with all their tech needs.”

Crwys-Williams also acknowledged the company’s partners in the project, adding: “We are incredibly thankful for the continued support of our airport partners JetBlue, Fraport USA, the Port Authority of New York and New Jersey, and our ACDBE partner Iris Goldschmidt of APW Brands, who have been instrumental in the store’s opening.”

Jose Cuevas, Fraport New York vice president of operations, commented: “Fraport USA is pleased to welcome T5 customers to see a reimagined InMotion store, rebuilt from the previous location and better than ever. Together with WHSmith North America, APW Brands, JetBlue, and the Port Authority, we’re bringing fast, easy access to the latest tech right where customers need it.”

The new store joins WHSNA’s growing network of InMotion locations across the US, reflecting the company’s strategy to meet evolving traveller demand with convenience-led, experience-driven retail in high-traffic airport terminals.

Travel Blue welcomes Alan Brennan as Global Commercial Director

Brennan’s new role is effective 3 November.

Travel accessories supplier Travel Blue has appointed accomplished travel retail veteran Alan Brennan as Global Commercial Director, effective 3 November.

Brennan is charged with expanding the company’s global footprint, strengthening and building new partnerships, enhancing the consumer brand experience across all touchpoints, and driving the company’s next phase of international growth.

“We are delighted to welcome Alan into the Travel Blue team,” noted Travel Blue Managing Director Daniel Levin. “I have known Alan for a long time and his wealth of experience and commercial insight will help drive the business forward.

“Alan is passionate about developing teams and fostering a culture of collaboration and performance – he will play a key role in our future growth as we deliver for customers and consumers.”

Brennan commented: “I am delighted to join the Travel Blue team at such an exciting time in its global journey. With a shared focus on innovation and sustainability and a people-first, consumer-centric approach, I look forward to contributing to the next chapter of Travel Blue’s growth story.”

Prior to joining Travel Blue, Alan held senior leadership roles with PanzerGlass and Nestlé, where he built high-performing teams, expanded global market reach and delivered sustained commercial success, strong growth and profitability across multiple regions.

Travel Blue expands Asia Pacific footprint with new brand corners

Travel Blue Chongqing Airport branded corner

The colourful new corners aim to offer a convenient ‘one-stop shop’ solution.

Travel accessories supplier Travel Blue is strengthening its presence in the Asia Pacific region with the introduction of new permanent display units, designed to offer a ‘one-stop shop’ solution for the company’s portfolio.

Since the start of 2025, the company has launched 14 Travel Blue branded corners across ten airports in China, including Chengdu, Chongqing, Dalian, Haikou, Lanzhou, Nanning, Sanya, Shanghai Pudong, Wuhan and Wulumuqi.

Furthermore, a dedicated shop-in-shop is set to open in the coming weeks at Shanghai Pudong Airport.

The bold, bright displays showcase the brand offering, inviting travellers to discover Travel Blue’s extensive range of travel goods and accessories. The offer includes travel pillows, earphones, power banks, electronic chargers, onboard luggage, backpacks and water bottles.

“There is strong demand in Asia Pacific for Travel Blue’s comprehensive product range and we are pleased to work with our customers to meet this need,” noted Travel Blue China Managing Director Andy King.

Since the start of 2025, the company has launched 14 Travel Blue branded corners across ten airports in China.

“These stunning new permanent displays will drive our presence in the Asia Pacific region and offer key customers a one-stop solution to grow our business together.”

At this year’s TFWA Tax Free World Exhibition, Travel Blue presented its Gen Z-focused collection, designed to capitalise on shopper demand for more affordable and practical purchases.

Centre stage was the backpack range, which has been extended with new designs and colourways.

Service robot boosts brand visibility in Viking Glory’s tax free shop

Put into operation during the week of September 15, the service robot does not replace the shop staff but instead provides a brand-new dimension in customer service and product marketing.

A service robot, sporting Viking Line’s classic red colour has been put into operation in Viking Glory’s tax free shop, providing suppliers with a new channel for branding and marketing, and aiding consumers in finding the product categories they are looking for.

“We believe that, with the help of our service robot, we can make our customers’ shopping experience even more engaging while further enhancing what is already our good customer satisfaction. The new robot offers an interesting additional channel for spotlighting brands and products. At the same time, the service robot gives our shop new energy,” said Carl Mörn, head of Viking Line’s retail operation.

In recent years, similar solutions have been placed in service in shops and restaurants on shore, but the robot is the first of its kind on board vessels sailing the Baltic Sea.

The project was carried out by the Stockholm-based company Robo Solutions, whose WeBot service concept includes not just robots but also consumer customisation, deployment and 24/7 support.

“This project in partnership with Viking Line has been especially enjoyable and inspiring for us. We offer not just individual units but also comprehensive solutions – and have customized this solution specifically for Viking Line’s needs. We were among the first to introduce AI-powered robots for guidance, sales campaigns and deliveries from the Asian market to Europe and have helped to change European retail shopping,” noted Songül Can, CEO of WeBot.

B Corp Bitmore to bring travel comfort and convenience solutions to TFWA WE

Sustainability brand Bitmore will spotlight its eco-friendly travel tech and accessories at the forthcoming TFWA World Exhibition & Conference (28 September – 02 October) in Cannes.

A range of sustainable animal-themed travel pillows for children are among a series of new products.

The pillows are made from a durable and lightweight biodegradable milk protein material, according to Bitmore, with designs in the process of being finalised.

The fabric is said to represent a sustainable alternative to conventional materials like silk and polyester.

Additionally, visitors to the Certified B Corp firm’s stand will encounter a new range of travel accessories with a focus on portability and integration with multiple devices.

These include the Bitmore Foldable Wireless Charging Pad | Fast Charging + Phone Stand, which allows users to streamline their charging setups via a foldable wireless charging pad.

Hoj Parmar, CEO, Bitmore.

Doplr powers stand design

This folds compactly for easy storage in a bag or desk drawer and once unfolded can be used to fast charge iPhone/Android devices, Apple Watches and TWS Earbuds all at once. It also acts as a convertible phone stand for hands-free viewing.

As in previous years, Bitmore will present several prototype tech and accessories products at its Cannes stand where CEO Hoj Parmar will seek feedback from customers and other visitors ahead of production.

This year, Bitmore collaborated with Bluedog Group agency Doplr for the stand design.

The stand uses a recyclable frame structure that can be re-used multiple times.

Bitmore will be represented at the show by Parmar and colleagues Adam Starkey, Global Operations Manager; Kit Wing, Operations & Forecasting Administrator; and Consultant Rajiv Malhotra, who is spearheading the brand’s drive for expansion in Asia travel retail and South America.

Hoj Parmar said: “We come to Cannes this year with our usual strong brand sustainability message, underlined by Bitmore recently being named in the top 1% of companies for sustainable practices by Ecovadis, which rates more than 150,000 companies and brands worldwide.

“Our products are now well-known for leading the way in sustainability terms, but we also focus on great design and quality, and of course travel-friendliness, an approach which is resonating with the airport and airline retails markets. We look forward to sharing our innovations with customers and new contacts at the TFWA Cannes show.

“This year we have been exploring new categories that will blend enhanced connectivity, smarter charging solutions, and advanced travel comfort products, all while maintaining our strict sustainability standards.”

Bitmore will be exhibiting at Stand F23, Blue Village.

Travel Blue to arrive at TFWA Singapore with larger stand to present ranges

Travel Blue will expand its footprint at this year’s TFWA Asia Pacific Exhibition in Singapore with a larger stand showcasing a growing range of accessories, backpacks, and luggage.

With a sharp focus on Gen Z, Travel Blue aims to support operators by tapping into the spending power of the segment.

The travel accessories firm will spotlight a range of skus including lightweight backpacks boasting new designs and colours (priced €59-€99), catering to Gen-Z’s demand for functionality, value and style.

“The Asia market is very important to Travel Blue and a major focus for business development,” said Travel Blue Managing Director Daniel Levin. “In the past year, we have worked with retail partners to explore expanding our spaces in store.

“We are really pleased with this opportunity, which reflects changing consumer trends away from luxury to more affordable and practical purchases. We are really looking forward to a busy show and developing exciting plans together with our partners for the coming year.”

In addition to backpacks, Travel Blue will showcase its expanded product lineup, including on-board luggage, ergonomic neck pillows, hot-cold water bottles, and travel electronics such as cables, chargers, and adaptors.

Its hardshell carry-on cases (€129–€169) feature embedded TSA locks, double spinner wheels, and a 10-year global warranty.

The stainless steel hot-cold bottles use double-walled vacuum technology, keeping drinks hot for six hours or cold for twelve.

InMotion inks deal with uCloudlink to list skus in 120+ US airport retail stores

UCloudlink Group is ‘actively negotiating’ with WHSmith to expand the product solutions across Europe.

Customers to WHSmith-owned InMotion’s US airport shops will now be able to purchase products from mobile and data traffic sharing marketplace uCloudlink Group.

The Nasdaq-listed mobile technology firm has agreed a co-operation agreement with the airport-based technology retailer to stock the former’s GlocalMe Life and GlocalMe Mobile/Fixed Broadband series of products.

The GlocalMe Life range, which includes KeyTracker, RoamPlug, and Unicord, and GlocalMe Mobile/Fixed Broadband products are currently found in more than 30 major airports across the US and will now gradually roll out across InMotion’s North American airport retail estate.

UCloudlink Group is ‘actively negotiating’ with WHSmith to expand the availability of the mobile tech solutions across Europe, read a statement.

Chaohui Chen, Director and Chief Executive Officer of uCloudlink, said: “This partnership with InMotion, North America’s largest airport-based electronics retailer, significantly expands the retail presence of our products, offering superior network connectivity and convenience to travellers globally.

The GlocalMe product portfolio includes the KeyTracker (left) and RoamPlug (right). Image credit: PR Newswire/ UCloud Group.

“This partnership is a critical part of our broader strategy to leverage our GlocalMe ecosystem and its integrated innovative core HyperConn and cloud SIM solutions to expand our global presence through business partners and channels globally.

“With other solutions already in development, we will continue to develop partnerships with global key channel partners across the United States and Europe in the coming quarters.”

Lagardère Travel Retail UK & Ireland opens Miniso-Go at Stansted

The store launched at London Stansted following the successful openings of the Lego and Discover London stores.

Lagardère Travel Retail UK & Ireland has expanded its footprint at London Stansted Airport with the opening of Miniso-Go, marking the first Miniso-Go store in a UK Airport.

Miniso-Go will feature a curated selection of more than 500 SKUs, offering travel products in line with its signature fun and unique items.

Fan-favourite brands like Harry Potter, Hello Kitty and Friends and Disney will be available, with products ranging from gadgets and unique gifts to everyday travel essentials.

Commenting on the opening, Peter Newbould, Chief Executive Officer of Lagardère Travel Retail UK & Ireland, said: “We are thrilled to bring the vibrant and unique Miniso-Go concept to London Stansted Airport.

This new store perfectly complements our existing portfolio and underscores our dedication to providing passengers with innovative and memorable shopping experiences. We look forward to seeing pessengers enjoy the exciting product range Miniso-Go has to offer.”

This latest addition underscores the continued growth of the partnership between Miniso and Lagardère Travel Retail, as both brands said they strive to bring innovative and memorable shopping experiences to passengers in the UK.

Stephen Martin, Retail Director of London Stansted Airport, added: “We are delighted to welcome the UK’s first MINISO airport store to London Stansted, marking another exciting milestone in our work to enhance the passenger experience. This opening underscores our strong and ongoing collaboration with Lagardère Travel Retail, which continues to deliver high-quality, diverse retail options for our passengers.

Miniso-Go’s unique selection of products will undoubtedly enhance the airport shopping experience, providing passengers with even more reasons to shop while at the airport.”

Kreol brings Swiss travel accessories brand Skross to Cochin Duty Free

Kreol Arakulat, Executive Director, Kreol Group; Lal Arakulath, CEO, Kreol Group; and Sam Gerber, Managing Partner, Skross.

Travellers are now able to browse from a selection of Skross travel accessories at Cochin International Airport.

The new listing is a collaboration between the brand and Kreol Travel Retail, which acts as the authorised distributor of Skross in India.

“We are thrilled to introduce Skross to our customers at Cochin Duty Free,” commented Lal Arakulath, CEO of Kreol Travel Retail. “Our vision is to bring the best global brands to our customers, ensuring they have access to top-quality, user-friendly products that make their journeys more comfortable and enjoyable.”

Skross’ products include travel adapters, power banks and travel pillows, offering portable connectivity and convenience for global travellers.

“We are happy to introduce our products to Indian travellers in association with our partner Kreol Group,” added Sam Gerber, Managing Partner of Skross.

Alpha Kreol India Private Limited, a joint venture between Kreol Group UAE and Avolta, has the management contract to operate Cochin Duty Free.

Kreol Travel Retail launches Bitmore travel accessories at Cochin Airport

Bitmore is also a partner of 1% for the Planet, contributing 1% of its annual profits to environmental initiatives.

Bitmore has recently partnered with Kreol Group to extend its reach across the Middle East and the Indian subcontinent through Cochin Airport Duty Free.

Bitmore is known for its premium travel accessories, including its signature Snooza Travel Neck Pillow, crafted using REPREVE— a fabric made from recycled plastic bottles sourced from coastal areas with limited recycling infrastructures.

Bitmore products are all carbon offset, and the company is a certified B Corp.

“I’m delighted to see the launch of our travel tech and accessories range at Cochin Airport, thanks to our valued partnership with Kreol and their dedicated team. This collaboration marks an exciting step forward, as we look ahead to deepening our relationship with Lal and his team as we expand across the Middle East and the Indian subcontinent” said Hoj Parmar, CEO & Founder of Bitmore.

“Bitmore’s commitment to sustainability and quality has made it a favourite among eco-conscious travellers,” commented Lal Arakulath, CEO of Kreol Group, who added: “and we are quite happy to bring Bitmore’s innovative travel accessories to our customers. This partnership aligns perfectly with our desire to provide environmentally responsible products that enhance the travel experience.”

Archives

WHSmith North America expands at JFK with new InMotion store

Travel Blue welcomes Alan Brennan as Global Commercial Director

Travel Blue expands Asia Pacific footprint with new brand corners

Service robot boosts brand visibility in Viking Glory’s tax free shop

B Corp Bitmore to bring travel comfort and convenience solutions to TFWA WE

Doplr powers stand design

Travel Blue to arrive at TFWA Singapore with larger stand to present ranges

InMotion inks deal with uCloudlink to list skus in 120+ US airport retail stores

Lagardère Travel Retail UK & Ireland opens Miniso-Go at Stansted

Kreol brings Swiss travel accessories brand Skross to Cochin Duty Free

Kreol Travel Retail launches Bitmore travel accessories at Cochin Airport

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